The Demise of a Giant!
August 28th, 2008 categories: Honolulu Real Estate 101, Rants & Riffs
I was surprised to read that the LA Times has done away with its Sunday Real Estate Section! I have heard that the Times has been bleeding red ink, but this was shocking. A recent Blog post by LA Realtors, Merrie Kung & Noelle Hettlinger, summarizes the shift away from newspapers in the marketing of real estate.
“I’d guess that the paper had the ad money for the length of time it did because when the market was booming, brokers had the cash to put into advertising that they knew wasn’t very effective just because they could. It was easier to appease sellers and continue the same old thing because it was less work that educating people about how the marketing paradigm had shifted away from print media. Now that everyone is watching their wallets much more closely, better advertising dollars are spent on being where the customers are.”
CLICK HERE TO READ THE ENTIRE POST.
In Honolulu, I have found that an advertisement placed in the local newspapers leads to almost no calls. In years past, there would be many responses. Marketing on the web has become the key to getting a home sold.
Today’s picture was taken outside San Francisco. Don’t know what it is, but I thought it was beautiful.
OTHER POSTS WORTH READING!
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The Value Of A Realtor
Realtor Code of Ethics
Determining Offering Prices
Great article….not surprising!
Pretty soon there won’t be any more newspapers at all! Sure makes you feel like your living in changing times though to see such a big section disappear. Now if we could just do that to politicians.
Sure makes you feel like we’re living in changing times to see such a big section disappear. Pretty soon there won’t be any more newspapers at all!
Keahi,
Today’s picture is a California Poppy.
Sue Brown
Prescott Real Estate Round Up
I believe it a poppy flower.