Newspapers Irrelevant To Real Estate Sales!
January 30th, 2009 categories: For Sellers, Rants & Riffs
Surfing around the blogosphere yesterday, I ran across a post that Google has discontinued a project to take advantage of newspapers and other print media. 1000wattblog.com reported the following.
“Newspaper ad revenue has been in a death spiral for years, but the numbers — and everything I am seeing and hearing from brokers — indicate we are pretty close to impact.”
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The blog quoted Mediaweek, so I Googled their article and they went on to say the following.
“But clearly, Google hasn’t seen the benefit it planned for when weighed against the resources it invested.”
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These snippets confirm what Honolulu Realtors have known for sometime and that is newspaper advertising is expensive and has become a poor way to produce results for a seller. The flip side is that the Internet has become a terrific source of exposure and sales. Here is the lesson.
In 2009, if you are considering selling a home on Oahu, you want to be sure that the real estate agent you hire has a clear and well thought out plan to market your property on the Internet. If you would like to see how I get it done, feel free to call me at 808-737-2093 or toll free at 877-737-2093.
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Thank you for that! Some sellers still want huge ads in the papers every week. That’s not going to sell their house – but I’m sure those with overpriced listings still want to blame the lack of sales on the lack of newspaper ads. In this market, if it really worked we would all be doing it.