Newspaper Circulation Going Down!
April 27th, 2009 categories: For Sellers, Rants & Riffs
The Internet is shifting our world. From the founding of our country, newspapers have been the major sources of information, but with a recent Audit Bureau of Circulations report their relevance to news delivery and, therefore, marketing is eroding .
“According to ABC, for 395 newspapers reporting this spring, daily circulation fell 7% to 34,439,713 copies, compared with the same March period in 2008. On Sunday, for 557 newspapers, circulation was down 5.3% to 42,082,707.”
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In Honolulu real estate, for the last 3 or 4 years advertising a property in the Honolulu Advertiser or Honolulu Star Bulletin has been producing ever-decreasing results. The “buzz” in the real estate community is that print media is becoming less relevant and the web is taking on more importance. Think about it.
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If you would like to discuss your real estate needs, feel free to call me at 808-737-2093 or toll free at 877-737-2093. You can email me at keahi@lava.net.
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